Food Retailers Benefit from Cold Weather as Sales Increase The annual growth of food sales increased by 2.3% in February as consumers began stocking up on food in the cold weather. The latest report from the British Retail Consortium (BRC) state sales picked up after negative growth in January. As the temperature shows no sign of getting warmer, people have been driven to buy increased amounts of cupboard foods such as tinned goods, pasta and soups. Winter vegetables, frozen goods and comfort foods have also been popular, such as pies, pizzas and puddings. With this boost in consumer spending, food retailers have the increased pressure of ensuring they have a consistent supply of these popular goods. Just as important, is the requirement for the frozen and refrigerated produce to remain fresh and stored at the right temperature. Therefore it is important for all retailers, ranging from large nationwide companies to small local shops, to maintain their refrigeration equipment. In order to benefit from this increase in demand, the products provided need to meet consumer expectations as well as health and safety standards. Eventually when the weather changes with the seasons to summer, demand for chilled foods and frozen desserts is likely to increase. Once again, the need for top quality refrigeration equipment will arise. It is recommended that providers of this specialist equipment pay attention to the weather and stay alert to the changing demands food retailers experience, as they will require refrigeration services on an regular basis.