Microsoft’s environment chief claims IT industry needs to be more energy efficient Rob Bernard has stated the IT industry could take better measures to become more energy efficient. He claims only a small percentage are taking positive and proactive steps. This is clearly not enough! The problem appears to be the large data centres, these large facilities store digital data and massive amounts of equipment switched on all day and night. Rob Bernard outlines ‘They don’t actively monitor and drive energy reduction. The problem is behaviour change – not technology. The first thing to do is have a governance model which has the IT department, the real estate facilities department and the financial officers all working together.” The efficiency of data centres and cloud computing could be changed. Last November Microsoft realised a report that found cloud computing solutions in larger organisations could reduce energy use by 30%, including carbon emissions. By taking small steps all IT organisations should eventually become more energy efficient.